Potential customers are exposed to lots of advertisements and marketing campaigns every day. This overabundance of ads decreases their effectiveness. As a result, marketing specialists are facing many new problems and tasks. On the one hand, in a jungle of advertised products and services, it's harder to promote your brand.

Imagine how surprised you will be if you have just taken possession of a house you have recently purchased only to find out that your neighbour’s hammock is stretched between the two trees in the middle of what you thought to be your backyard.